Ahead of the Curve:
How AI Makes Trend Scanning Part of Everyday Innovation
Keeping an eye on where the market and technology are heading should be a core part of every innovation team's work. In practice, many teams don't have the dedicated people or process for it, and the effort can feel intimidating enough to keep putting off. AI now makes it far easier than before. Watch on demand to see how.
Three ways AI makes trend scanning easier
Foresight Built in for Innovation
AI does the heavy research, so bringing trend scanning into your program no longer depends on specialist headcount or a dedicated function.
From Weeks to Hours
Any topic that matters to your innovation program becomes a clear, evidence-backed picture in a fraction of the time manual research used to take.
Part of How You Work
Trend scanning connects to your innovation pipeline, so market insight feeds new ideas and projects instead of sitting in a separate report.
Meet the speakers
One of the foremost experts in innovation management, Noam combines a passion for collective intelligence with a background in R&D to continually push forward the frontiers of enterprise innovation.
What’s covered
Practical strategy first, then a live look at how the tool works.
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00:00
Introduction & Context
A short framing of the session and why keeping up with market and technology shifts can feel out of reach for an innovation team, even when it no longer has to.
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05:00
Bringing Trend Scanning Into Innovation
Practical ways to fold market and trend intelligence into an innovation program, including where it adds the most value and how to start without a specialist team.
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15:00
AI-Powered Trend Intelligence in Action
A live walk-through of a real topic, generating the research from scratch, tracing each insight back to its evidence, then carrying the finished Landscape into your innovation pipeline. This is the working core of the session.
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30:00
Live Q&A
Open questions with the team.
Discover how to make trend scanning part of your everyday work
One session that shows how any innovation team can bring trend scanning into its work, without a specialist function or weeks of research.
- Watch a real topic researched from scratch in Horizon
- Practical ways to fold trend scanning into your innovation program
- Open Q&A with the team.