{"id":143286,"date":"2020-12-02T00:00:00","date_gmt":"2020-12-01T22:00:00","guid":{"rendered":"http:\/\/qmarkets.net\/4-corporate-innovation-trends-disrupt-business-landscape-in-2021\/"},"modified":"2026-09-04T10:55:01","modified_gmt":"2026-09-04T08:55:01","slug":"4-corporate-innovation-trends-disrupt-business-landscape-in-2021","status":"publish","type":"post","link":"https:\/\/qmarkets.net\/fr\/resources\/article\/4-corporate-innovation-trends-disrupt-business-landscape-in-2021\/","title":{"rendered":"4 Corporate Innovation Trends Set to Disrupt the Business Landscape in 2021"},"content":{"rendered":"\n

2020 was not what we expected, but nevertheless the old adage \u2018out of adversity comes opportunity\u2019 has never been more apt. The enormous pressure of the pandemic has caused irrevocable change, forcing organizations to adapt and innovate to survive. Yet in many cases it is the most hostile or adverse environments that create the most brilliant things. In times like this innovation can be likened to charcoal \u2013 functional and necessary – but when faced with tremendous pressure it can produce unique diamonds.<\/strong><\/p>\n\n\n\n

With this in mind, we delve into the corporate innovation landscape for 2021 and share where we think organizations will find their \u2018diamonds\u2019.  From nascent technologies to emerging innovation strategies, we have identified 4 of the key corporate innovation trends<\/a> to help you get ahead, so that your business will be ready for whatever next year may bring.<\/p>\n\n\n\n

The Top 4 Corporate Innovation Trends for 2021<\/h2>\n\n\n\n

1. Intelligent Composable Business<\/strong><\/h3>\n\n\n\n

The pandemic has made it abundantly clear that \u2018business as usual\u2019 should not be taken for granted. Prior to Covid many organizations built their businesses on efficiency, a model which has now become fragile as necessity pushes for flexibility.<\/p>\n\n\n\n

In 2021 and beyond, to facilitate the need for flexibility, businesses must now prepare for multiple futures. Intelligent Composable Business has been hailed by Gartner<\/a> as the future of business. According to Daryl Plummer, VP Analyst at Gartner, \u201cComposable business is a natural acceleration of the digital business that you live every day. It allows us to deliver the resilience and agility that these interesting times demand\u2026architecting your business for real-time adaptability and resilience in the face of uncertainty\u201d.<\/p>\n\n\n\n

\u201cComposable business is a natural acceleration of the digital business<\/strong> that you live every day. It allows us to deliver the resilience and agility<\/strong> that these interesting times demand.\u201d<\/em><\/p>\n\n\n\n

So, what is it? Composable Business<\/a> means structuring your business around interchangeable building blocks. This modular setup means that organizations can rearrange these blocks depending on the external or internal need. The building blocks of composable business are made up of composable thinking, composable business architecture, and composable technologies. Alongside the building blocks, these should be guided by the principles of speed, agility, better leadership, and resilience.<\/p>\n\n\n

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In this graph from Gartner<\/a> it shows the three building blocks to a composable business are 1) Composable Thinking 2) Composable Business Architecture and 3) Composable Technologies.<\/figcaption><\/figure>\n<\/div>\n\n\n

This framework is ideal for innovation because it allows for businesses to pivot quickly<\/a>. Businesses that were successful throughout the pandemic were those that embraced this modular setup and adapted their business to meet changes in demand. Whilst a vaccine may be in sight, businesses cannot afford to go back to the way things were. The pandemic has changed the world and what customers now expect. Flexibility will no doubt be a prerequisite for success in the new normal.<\/p>\n\n\n\n

2. Internet of Behavior<\/strong><\/h3>\n\n\n\n

The internet of things (IoT) has been with us for a while now and is fast becoming the norm in new products. Consumers now expect for most electronic devices to have some of internet connectivity. With this, companies can access an increasing amount of user data which provides valuable insights into users\u2019 behaviors and preferences. When examined this data can be used to distinguish patterns of behavior and thus determine users\u2019 future preferences.<\/p>\n\n\n\n

Herein lies the power of the Internet of Behavior, whilst data mining is not a new concept, IoB provides very specific behavioral data which can streamline your user experience and redefine your value chain.<\/p>\n\n\n\n

Whilst not all organizations will have access to this type of data, they should be aware that this data will gradually transform how the user experience, products, and value is delivered. Many believe that IoB data will be used to not only guide product development but also influence behavior, using predictive analysis to provide an undeniable competitive advantage.<\/p>\n\n\n\n

However, whilst the idea of IoB is an exciting way of transforming the user experience, there are many implications. Organizations that collect data from IoT must understand privacy and security implications. Gartner also states<\/a> that the concept \u2018needs to be supported with hardcore data analytics and insights, and an understanding of behavioral science\u2019.<\/p>\n\n\n\n