{"id":1068731,"date":"2026-08-11T16:43:49","date_gmt":"2026-08-11T14:43:49","guid":{"rendered":"https:\/\/qmarkets.net\/?p=1068731"},"modified":"2026-09-04T11:15:09","modified_gmt":"2026-09-04T09:15:09","slug":"introducing-horizon","status":"publish","type":"post","link":"https:\/\/qmarkets.net\/de\/resources\/news\/introducing-horizon\/","title":{"rendered":"Introducing Horizon: Let AI Do the Heavy Lifting on Trend and Foresight Research\u00a0"},"content":{"rendered":"\n

So your team can focus on what matters. <\/strong><\/p>\n\n\n\n

Strategic business teams are expected to understand what is happening across the markets and technologies relevant to their organization. Most of the material that would tell them is public: patent filings, funding announcements, academic papers, regulatory documents, company disclosures, trade press. The problem is volume. There is more of it than any individual can read, and few organizations have analysts to spare. <\/p>\n\n\n\n

So the standard approach is to give the question to one person for two or three weeks. What comes back is a document based on the share of the material that person was able to cover, answering the question as it stood when the work started. It is not updated afterwards, and it starts going out of date the day it is shared. <\/p>\n\n\n\n

That is why we built Horizon<\/strong><\/a>, our AI trend and foresight intelligence product. <\/p>\n\n\n\n

Horizon replaces static reports with a dynamic, interactive workspace for the trends, technologies, and signals shaping your future. You define the topic. Horizon reads across patents, academic research, news, and company activity, then builds the result into a Landscape<\/strong>: personalized to your context, grounded in evidence, and built for your team to work on together. Weeks of manual research become a matter of hours. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The speed is useful in itself, but the more important effect is on when research gets used. If answers can be gathered so fast, it becomes practical to run one for a partnership decision, a build-or-buy assessment, or a question raised at a board meeting, rather than only for the few questions each year that justify a dedicated research effort. <\/p>\n\n\n\n

Intelligence Tuned to Your Context <\/h2>\n\n\n\n

The first thing to understand about a Landscape is that it is not pulled off a shelf. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Describe the area you want to understand. Horizon builds the research plan, runs it, and assembles an interactive Landscape around your exact question.<\/strong> <\/p>\n\n\n\n

You describe the topic in your own words, at whatever level of detail suits you, and set how far ahead you want to look. Horizon turns that into a full research plan, works out which angles are worth investigating, and searches across a wide base of public sources. It reads what it finds, pulls out the signals that carry meaning, and groups them into the trajectories running underneath. <\/p>\n\n\n\n

What comes back is a picture you can navigate: a trend radar with each trend scored and placed, the major trajectories shaping the domain, the technologies involved and how mature they are, the companies and startups active in the space, and the patent activity behind them. <\/p>\n\n\n\n

Because the research is built around your question, no two organizations get the same Landscape. This is intelligence tuned to your industry and your strategy, not the generic feed everyone else sees. <\/p>\n\n\n\n

See the Same Landscape Through Your Own Lens <\/h2>\n\n\n\n

A Landscape tells you what is happening in a domain. It does not yet tell you what to do about it. Two companies can face the same set of trends and carry very different exposure, depending on what they make, which markets they serve, and who they are up against. <\/p>\n\n\n\n

That is what Lenses<\/strong> are for. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Apply a lens and Horizon reads the same research again from your position, and returns what it means for you.<\/em> <\/p>\n\n\n\n

Apply an industry, company, competitor, or product lens to a finished Landscape, and Horizon revisits the research from that vantage point. Instead of telling you a technology is maturing quickly, it tells you what that maturity means for your product line and how much time you have to respond. Instead of listing who is active in a space, it shows you where a named competitor is already positioned and which openings they have left. Instead of a general risk register, you get the exposures and opportunities that apply to a business like yours, in the order they deserve attention. <\/p>\n\n\n\n

This is the point where research becomes usable. A team can arrive at a decision meeting with a view of the market, a position within it, and a case for where to move first, all drawn from the same body of evidence. It is the part of the product I find most interesting, and it has drawn the strongest response in early customer sessions. <\/p>\n\n\n\n

Insights You Can Stand Behind <\/h2>\n\n\n\n

Speed counts for little if the work does not hold up. When an executive committee asks why a trend matters and what supports it, an unsourced AI summary will not do. <\/p>\n\n\n\n

Every insight in Horizon traces back to the signals behind it. Open any trend, technology, or opportunity and you can inspect the evidence, following it back to the original source. Horizon also scores what it finds, assessing each trend and technology for impact, certainty, and readiness, with the reasoning attached, so what matters rises above the noise. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Every trend and technology opens onto the evidence behind it, all the way back to the source.<\/em> <\/p>\n\n\n\n

And when something comes up that the Landscape has not answered, your AI Advisor works across the whole body of research and answers from it, so the follow-up is as grounded as everything else. <\/p>\n\n\n\n

Make It Your Own <\/h2>\n\n\n\n

A Landscape is a shared workspace rather than a finished document. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bring colleagues in, add what only your organization knows, and mark what you are choosing to pursue.<\/em> <\/p>\n\n\n\n

Bring colleagues into a topic and everyone works the same evidence. A technology specialist, a commercial lead, and a scout will each see something different in the same trend, and Horizon is built to hold all three views rather than average them away. Your team weighs in on what is relevant, adds the internal context the research cannot know, and pushes back where the AI has overstated something or missed the point. <\/p>\n\n\n\n

From there, your organization marks its position. Trends, technologies, companies, and opportunities can be moved into focus or set aside, with a record of what was decided and by whom. Those decisions consolidate into a single view across every Landscape your teams are running, so leadership can see what the organization is pursuing, what it is watching, and what it has chosen to ignore. <\/p>\n\n\n\n

That balance was deliberate. The AI carries the research. Your people bring the judgment, the internal context, and the decision. And when you want to take a Landscape outside the organization, to a partner, an advisor, or a board, it shares as a fully interactive link or exports as a presentation-ready report.<\/p>\n\n\n\n

Foresight That Keeps Working <\/h2>\n\n\n\n

Producing the first version of a trend picture was never the hard part. The difficulty is keeping it current once attention moves on, which is why most trend radars are reliable when they are published and out of date within months. <\/p>\n\n\n\n

Horizon keeps watching after the research is done. As the market shifts, new signals arrive and scores move, and Horizon shows you what has changed since you last looked. <\/p>\n\n\n\n

This Is Just the Beginning <\/h2>\n\n\n\n

Most tools in this space start from a fixed body of content and ask you to find yourself in it. Horizon starts from your question, shows its evidence, adapts to your position, and gives your team somewhere to do the thinking together. That is why I think of this as a change in what a foresight capability can be, rather than a faster version of the one you already have. <\/p>\n\n\n\n

Foresight is no longer the preserve of dedicated foresight teams. Horizon is an obvious fit for innovation and scouting functions, where this kind of research has traditionally sat, but the same questions come up wherever a decision depends on what is happening outside the company. R&D groups deciding where to place their bets, operations teams facing a shift in how their industry runs, and strategy and corporate development teams testing an assumption about the next five years are all working with the same thin evidence and the same shortage of time. A Landscape is as useful to any of them as it is to an innovation lead. <\/p>\n\n\n\n

It also does not stop there. Because Horizon sits alongside the rest of the Qmarkets platform, what your team finds can carry straight into the work that follows: a promising startup into your scouting pipeline, an emerging trend into an idea campaign, a validated opportunity into a funded project. For our customers this closes a gap that has frustrated organizations for years, where the research and the execution live in different places and rarely meet. <\/p>\n\n\n\n

Horizon is the next evolution of the trend management capabilities we previously offered as Q-trend.<\/p>\n\n\n\n

There is a great deal more coming, and some of it sooner than people will expect. I would rather show it than describe it here. <\/p>\n\n\n\n

Look ahead. See clearly.<\/strong> <\/p>\n\n\n\n

To learn more about Horizon and explore a sample Landscape for your industry, visit the full <\/strong>Horizon product page<\/strong><\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

As we kick off 2025, we’re taking a moment to look back at the transformative features and enhancements we introduced at Qmarkets throughout 2024.<\/p>\n","protected":false},"author":5,"featured_media":1068734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[191],"tags":[338,199,10],"class_list":["post-1068731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-innovation-management","tag-trend-management"],"acf":[],"_links":{"self":[{"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/posts\/1068731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/comments?post=1068731"}],"version-history":[{"count":9,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/posts\/1068731\/revisions"}],"predecessor-version":[{"id":1069057,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/posts\/1068731\/revisions\/1069057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/media\/1068734"}],"wp:attachment":[{"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/media?parent=1068731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/categories?post=1068731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/tags?post=1068731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}