{"id":1061771,"date":"2026-03-30T16:54:00","date_gmt":"2026-03-30T14:54:00","guid":{"rendered":"https:\/\/qmarkets.net\/resources\/article\/product-development-cycle-copy\/"},"modified":"2026-06-22T11:11:33","modified_gmt":"2026-06-22T09:11:33","slug":"incremental-improvement","status":"publish","type":"post","link":"https:\/\/qmarkets.net\/de\/resources\/article\/incremental-improvement\/","title":{"rendered":"5 Ways to Drive Incremental Improvement at Your Business"},"content":{"rendered":"\n<p class=\"has-text-align-left wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-paragraph\">It is estimated that 70% of transformation initiatives fail, not because ambition is lacking, but because of the pace and scale of change (Source: <a href=\"https:\/\/www.forbes.com\/sites\/unit4\/2021\/10\/11\/why-transformations-fail-and-how-they-can-succeed-with-people-power\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.forbes.com\/sites\/unit4\/2021\/10\/11\/why-transformations-fail-and-how-they-can-succeed-with-people-power\/\" rel=\"noreferrer noopener\">Forbes<\/a>). Large-scale change can sound compelling in theory, but in practice it often overwhelms teams, systems, and budgets before delivering results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Incremental improvement offers a more practical and sustainable alternative. By focusing on small, consistent changes, businesses can achieve measurable progress without disrupting core operations or overextending resources. This approach typically delivers value through:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Small, manageable changes that are easier to implement and sustain.<\/li>\n\n\n\n<li>Reduced risk compared to large-scale transformation initiatives.<\/li>\n\n\n\n<li>Steady progress that compounds into long-term impact.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we define incremental improvement, explore how it differs from related concepts such as <a href=\"https:\/\/qmarkets.net\/solutions\/continuous-improvement\/\" target=\"_blank\" rel=\"noreferrer noopener\">continuous improvement<\/a>&nbsp;and <a href=\"https:\/\/qmarkets.net\/resources\/article\/disruptive-innovation-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\">disruptive innovation<\/a>, and outline five proven methodologies for applying it in your organization. We also examine how software can help scale incremental improvement across teams and track its impact over time.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<h2 id=\"1\" class=\"wp-block-heading\">What is Incremental Improvement? Definitions and Comparisons<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Incremental improvement is the practice of making small, ongoing enhancements to existing products, processes, or services. These changes are typically easy to implement, low in cost, and low in <a href=\"https:\/\/qmarkets.net\/resources\/article\/how-to-manage-innovation-risk-in-3-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">risk<\/a>, making incremental improvement a practical approach for organizations seeking steady progress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This approach is particularly effective for building momentum without causing major disruption. By focusing on manageable adjustments, incremental improvement allows teams to refine operations, improve efficiency, and deliver better outcomes over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of pursuing dramatic transformation, incremental improvement helps organizations optimize what is already working. As these small improvements accumulate, they create meaningful progress and can establish a lasting competitive advantage.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Comparisons to Similar Concepts<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Incremental improvement is often part of a broader continuous improvement strategy, but the two are not identical. <a href=\"https:\/\/qmarkets.net\/resources\/article\/continuous-improvement-methodologies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Continuous improvement<\/a> refers to the mindset and systems that encourage ongoing progress, while incremental improvement focuses on the day-to-day actions that make that progress happen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also differs from related concepts in several important ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Continuous improvement focuses on mindset and systems, while incremental improvement focuses on execution.<\/li>\n\n\n\n<li><a href=\"https:\/\/qmarkets.net\/resources\/article\/incremental-innovation-guide\/\">Incremental innovation<\/a> typically relates to product updates or new features.<\/li>\n\n\n\n<li>Incremental improvement is broader and often more operational in nature.<\/li>\n\n\n\n<li><a href=\"https:\/\/qmarkets.net\/resources\/article\/disruptive-innovation-definition\/\">Disruptive innovation<\/a>&nbsp;aims to replace the status quo, whereas incremental improvement strengthens it.<\/li>\n\n\n\n<li>Incremental improvement avoids high-risk bets by focusing on smaller, manageable changes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, incremental improvement focuses on process efficiencies, team workflows, and service delivery rather than large-scale transformation. This makes it a practical and sustainable approach for organizations looking to improve performance without major disruption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike disruptive innovation, which seeks to reinvent existing systems, incremental improvement evolves them over time. It enables organizations to make consistent progress while minimizing risk and maintaining operational stability.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<h2 id=\"2\" class=\"wp-block-heading\">Where Incremental Improvement Creates the Most Value<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While the concept of incremental improvement may seem simple, its impact stretches across multiple areas of a business. By making steady, targeted adjustments, organizations can create value in places that often go overlooked during large-scale transformation initiatives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Operational Efficiency:<\/strong> Small process changes (like removing redundant steps or improving handoffs between teams) can reduce waste, speed up delivery times, and enhance overall output quality. These improvements are easier to implement and measure, helping businesses stay <a href=\"https:\/\/qmarkets.net\/resources\/article\/agile-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">agile<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Customer Experience:<\/strong> Incremental updates based on user feedback can significantly enhance service quality without overhauling the entire offering. These refinements show customers their voices are being heard, building trust and loyalty over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Employee Engagement:<\/strong> Giving employees a voice in identifying and solving day-to-day issues fosters a stronger sense of ownership. But that motivation deepens when employees understand how their efforts connect to the bigger picture. Aligning improvement initiatives with the company\u2019s purpose helps individuals see the value of their contributions, not just in operational terms, but in how they support broader goals (Source: <a href=\"https:\/\/hbr.org\/2023\/11\/4-fundamental-ways-to-boost-employee-engagement\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business Review<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Risk Management:<\/strong> Smaller changes are less disruptive and easier to roll back if something doesn\u2019t work. This reduces the risk of unintended consequences and allows businesses to experiment with confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taken together, these areas show that incremental improvement isn\u2019t just about operational tweaks. It\u2019s a strategic approach to building resilience and performance across the organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So how do you put this into action? Let\u2019s look at five proven methodologies to help you embed incremental improvement into your business.<\/p>\n\n\n\n<h2 id=\"3\" class=\"wp-block-heading\">Five Methodologies to Drive Incremental Improvement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you are optimizing a process or enhancing a product, these five proven approaches provide structure and focus for sustainable, ongoing improvement. Each method supports incremental improvement by guiding teams toward small, intentional changes that can be implemented with clarity and purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These approaches allow changes to be tested, refined, and scaled over time, helping organizations build momentum without taking on unnecessary risk. By applying structured methods, incremental improvement becomes a consistent and manageable way to drive progress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Kaizen<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kaizen is a philosophy rooted in continuous, people-driven improvement. It supports incremental improvement by encouraging all employees to identify inefficiencies and suggest small, practical changes that make their work easier, faster, or more effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, these contributions help build a culture where progress is consistent and every team member\u2019s input is valued. Many organizations reinforce incremental improvement through regular Kaizen events or daily huddles, where ideas are surfaced, discussed, and prioritized collaboratively.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"KAIZEN | A Japanese Philosophy for Continuous Improvement (PDCA Cycle)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LoDs8tBcQvQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. PDCA (Plan-Do-Check-Act)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/qmarkets.net\/resources\/article\/pdca-software\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/qmarkets.net\/resources\/article\/pdca-software\/\" rel=\"noreferrer noopener\">PDCA<\/a><a href=\"https:\/\/qmarkets.net\/resources\/article\/pdca-software\/\" data-type=\"link\" data-id=\"https:\/\/qmarkets.net\/resources\/article\/pdca-software\/\"> <\/a>is a simple, iterative cycle that helps teams tackle problems in a structured, low-risk way. It is a widely used approach to incremental improvement, guiding teams through a clear process of planning, testing, evaluating, and refining solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cycle begins with identifying a goal or challenge, followed by implementing a solution, reviewing the results, and adjusting the approach. Because each cycle is short and focused, PDCA supports experimental thinking while keeping teams aligned with business objectives, making it especially useful for testing incremental improvement on a small scale before wider rollout.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Lean Thinking<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<a href=\"https:\/\/qmarkets.net\/resources\/article\/lean-process-improvement\/\" target=\"_blank\" rel=\"noreferrer noopener\">lean methodology<\/a>&nbsp;is all about maximizing customer value by cutting out what doesn\u2019t contribute to it. It emphasizes identifying and eliminating waste,whether that\u2019s time, materials, effort, or unnecessary complexity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tools like 5S (Sort, Set in order, Shine, Standardize, Sustain) help organize workspaces and standardize routines, while value stream mapping helps teams visualize entire workflows and spot inefficiencies. Lean is especially powerful in environments with repeatable processes, but its principles apply well across functions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Six Sigma (DMAIC Framework)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/qmarkets.net\/resources\/article\/lean-six-sigma-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Six Sigma<\/a> offers a more data-driven approach to incremental improvement, making it particularly valuable in industries where precision and quality are critical. It uses structured methodologies to ensure that improvements are based on measurable performance data rather than assumptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its DMAIC framework, which includes Define, Measure, Analyze, Improve, and Control, guides teams through problem-solving in a systematic and evidence-based way. This makes Six Sigma well suited for addressing complex issues with multiple root causes, delivering incremental improvement that is consistent, validated, and highly measurable over time.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Agile and Scrum<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Originally developed for software development, Agile, and particularly its Scrum framework, has become a widely used methodology for cross-functional teams aiming to deliver value quickly. It supports incremental improvement by breaking work into short, iterative cycles that allow for frequent reassessment and adaptation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daily standups, sprint reviews, and retrospectives help maintain communication and continuous learning across teams. For organizations managing shifting priorities or evolving customer expectations, Agile provides a structured approach to incremental improvement that adapts in real time and keeps progress aligned with business needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each of these methodologies provides a blueprint for embedding improvement into everyday work. The best choice depends on your goals, culture, and context. But in all cases, structure is key to turning small ideas into meaningful results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, structure alone isn\u2019t enough. To truly scale incremental improvement, you also need the right digital tools to manage, measure, and multiply your efforts. Let\u2019s take a look at how software can help.<\/p>\n\n\n\n<h2 id=\"4\" class=\"wp-block-heading\">Why Software is Essential for Scaling Incremental Improvement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Incremental improvement works best when it\u2019s embedded into everyday operations, but as organizations grow, managing these small changes at scale becomes increasingly complex. Without a centralized system, suggestions get lost in inboxes, progress goes untracked, and opportunities slip through the cracks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where dedicated continuous improvement platforms like <a href=\"https:\/\/qmarkets.net\/products\/continuous-improvement-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">Q-optimize<\/a> from Qmarkets make a critical difference. These tools give teams the structure, visibility, and consistency needed to turn individual suggestions into measurable business outcomes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a platform in place, organizations can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Capture and prioritize submissions<\/strong> from employees at all levels, across departments and locations<\/li>\n\n\n\n<li><strong>Assign ownership<\/strong> to ensure accountability and keep improvements moving forward<\/li>\n\n\n\n<li><strong>Track results and impact<\/strong> using real-time data and custom metrics<\/li>\n\n\n\n<li><strong>Automate workflows<\/strong> to reduce manual admin and ensure the right people are looped in at every stage<\/li>\n\n\n\n<li><strong>Provide transparency for leadership<\/strong>, giving decision-makers a clear view of what\u2019s working and where to invest further<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of relying on ad-hoc processes or scattered documentation, software ensures that every step, from submission to implementation and <a href=\"https:\/\/qmarkets.net\/resources\/article\/idea-evaluation-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">evaluation<\/a>, is handled consistently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the right toolset, incremental improvement shifts from being a loose philosophy to a systematic driver of operational excellence. It empowers teams to move quickly, collaborate more effectively, and scale small wins into lasting change.<\/p>\n\n\n\n<h2 id=\"5\" class=\"wp-block-heading\">Turning Small Improvements into Strategic Advantage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Incremental improvement is not about playing it safe. It is about making steady, meaningful progress without disrupting core operations. By focusing on what is already working and finding practical ways to enhance it, businesses can build a strong foundation for long-term success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incremental improvement enables steady progress without major disruption.<\/li>\n\n\n\n<li>Small, consistent changes can deliver measurable business impact over time.<\/li>\n\n\n\n<li>A structured approach ensures improvements contribute to long-term success.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When supported by proven methodologies and the right digital tools, even small changes can deliver measurable results. Over time, incremental improvement creates a cycle of continuous value creation, where each improvement informs the next and momentum builds naturally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consistency is essential. Organizations that treat incremental improvement as a core capability, rather than a one-off initiative, are better equipped to adapt to change, respond to customer needs, and compete in evolving markets. It is not about doing more with less, but about doing better every day with what you already have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Want to make continuous improvement a daily habit across your teams? <\/strong><a href=\"https:\/\/qmarkets.net\/products\/continuous-improvement-software\/\"><strong>Q-optimize<\/strong><\/a><strong> makes it easy to collect, evaluate, and implement incremental improvement, so you can scale success from the ground up.<\/strong><\/p>\n\n\n<div class=\"b_faq b_faq-index-1011961940\" >\r\n            <div class=\"section_title text_center\">\r\n            <h2 id=\"6\" class=\"wp-block-heading\" style=\"text-align: left;\">Incremental Improvement: Common Questions Answered<\/h2>\n        <\/div>\r\n        <div class=\"faq_list_wrapper\">\r\n        <div class=\"faq_list jsAccord\">\r\n                            <div class=\"fag_row jsAccordItem item_active\">\r\n                    <div class=\"faq_title jsAccordBtn -active\">How can leaders encourage a culture of incremental improvement?<\/div>\r\n                    <div class=\"faq_content jsAccordContent\">\r\n                        <div class=\"content\">\r\n                            <p class=\"wp-block-paragraph\">Leaders can encourage it by creating an environment where small ideas are welcomed and recognized. This includes rewarding contributions, providing clear channels for feedback, and demonstrating commitment through action. When leadership consistently supports improvement efforts, employees are more likely to participate and take ownership of ongoing progress across the organization.<\/p>\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"fag_row jsAccordItem\">\r\n                    <div class=\"faq_title jsAccordBtn\">What role does data play in incremental improvement initiatives?<\/div>\r\n                    <div class=\"faq_content jsAccordContent\">\r\n                        <div class=\"content\">\r\n                            <p class=\"wp-block-paragraph\">Data plays a crucial role in improvement by helping teams identify areas for change and measure results accurately. Performance metrics, customer feedback, and operational data provide insights that guide decision-making. Using data ensures that improvements are targeted, effective, and aligned with business goals rather than based on assumptions or guesswork.<\/p>\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"fag_row jsAccordItem\">\r\n                    <div class=\"faq_title jsAccordBtn\">How can incremental improvement be sustained over time?<\/div>\r\n                    <div class=\"faq_content jsAccordContent\">\r\n                        <div class=\"content\">\r\n                            <p class=\"wp-block-paragraph\">Sustaining improvement requires consistency, clear processes, and ongoing engagement from teams. Regular reviews, feedback loops, and visible progress tracking help maintain momentum. Organizations that embed improvement into daily routines and align it with strategic goals are more likely to sustain long-term results and avoid losing focus over time.<\/p>\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"fag_row jsAccordItem\">\r\n                    <div class=\"faq_title jsAccordBtn\">Can incremental improvement work alongside major transformation initiatives?<\/div>\r\n                    <div class=\"faq_content jsAccordContent\">\r\n                        <div class=\"content\">\r\n                            <p class=\"wp-block-paragraph\">Incremental improvement can complement larger transformation initiatives by supporting gradual progress alongside broader change efforts. While transformation focuses on long-term shifts, incremental improvement ensures ongoing optimization in daily operations. This balance allows organizations to maintain performance and stability while pursuing larger strategic objectives without overwhelming teams or resources.<\/p>\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                            <div class=\"fag_row jsAccordItem\">\r\n                    <div class=\"faq_title jsAccordBtn\">What are common challenges when implementing incremental improvement?<\/div>\r\n                    <div class=\"faq_content jsAccordContent\">\r\n                        <div class=\"content\">\r\n                            <p class=\"wp-block-paragraph\">Common challenges include lack of engagement, unclear ownership, and insufficient tracking of results. Without structure, ideas may not be implemented or measured effectively. Organizations must ensure clear processes, leadership support, and proper tools are in place to overcome these barriers and ensure incremental improvement delivers consistent and meaningful outcomes.<\/p>\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n    <\/div>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Discover how to drive long-term business growth with incremental improvement. Learn five proven methodologies and explore the tools that can turn continuous improvement into a repeatable, scalable process.<\/p>\n","protected":false},"author":5,"featured_media":1061776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[294],"tags":[254],"class_list":["post-1061771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-continuous-improvement"],"acf":[],"_links":{"self":[{"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/posts\/1061771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/comments?post=1061771"}],"version-history":[{"count":6,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/posts\/1061771\/revisions"}],"predecessor-version":[{"id":1068006,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/posts\/1061771\/revisions\/1068006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/media\/1061776"}],"wp:attachment":[{"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/media?parent=1061771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/categories?post=1061771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qmarkets.net\/de\/wp-json\/wp\/v2\/tags?post=1061771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}